“Is your husband tired of you burning his toast?” he says as he walks over to his screen partner (his wife? An actress? We don’t know yet she’s listed as “Commercial Woman”) to introduce the ToastMate 2000, a toaster to “get the taste back in your toast.” The woman pops in two slices of bread, and from there, the camera zooms in on the toaster, then presents different things you can toast: meat loaf, cherry pie, open-faced cheese sandwiches (?!?!?). As the camera pans out, we’re introduced to an unknown male host (known as “Commercial Man” in the credits) who has a nice suit, that recognizably tinny 1950s accent, and a ring of misogyny. Anyway, the first commercial we get in WandaVision is for a toaster. What’s going on here: What a missed opportunity to say “I love you (ToastMate) 3000.” But alas, apparently even Marvel knows when too much is too much. Episode 1: “Filmed Before a Live Studio Audience” Marvel Studios president Kevin Feige himself even shared a vague, but nonetheless intriguing, clue about these commercials at the WandaVision press conference held earlier this year, noting that the ads are a way to figure out “other truths of the show.” So after examining every tick, color, Marvel reference, and expression in WandaVision’s commercials, here are our best guesses as to what those “other truths” might be. Those zippy little ads that play mid-episode for objects like a toaster or a bath powder drop little details that even casual fans can notice, from mentions of Stark Industries to Hydra. With each new episode, we’re left wondering, What exactly is going on? How is Vision back? And thanks to its time-hopping sitcom format, WandaVision also has us asking, What are those commercials? The deeply bizarre and deeply delightful show, starring Elizabeth Olsen’s Wanda Maximoff and her lover and fellow (former?) Avenger, the Vision (Paul Bettany), as they hop from one television era to the next, is perfect theory fodder for fans who love to piece together clues. But thankfully, Disney+’s WandaVision is giving us plenty to chew on. Without a year of new films or shows from the Marvel Cinematic Universe, fans have been left without much to joyfully obsess over or analyze, except for maybe Chris Evans’s social media.
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